Meet the Artist: Polina Parygina talks about her Embroidered Patch Designs

To begin this week on an exciting note, we interviewed the young and talented designer Polina Parygina from Russia. We loved talking to her about design inspirations, her design process, and her award-winning embroidered patch collaboration with Adidas.

So, to brighten up your week, we present Polina’s interview just for you. Read on!

Meet the Artist: Polina Parygina

Polina Parygina with her embroidered patch design on Adidas bomber jacket.jpg

A graduate from the National Research University Higher School of Economics Faculty of Communication Design, Polina describes herself as a Jedi of Graphic Design and Illustration.

She takes inspiration from various artists, designers and design movements from multiple periods. Currently, she is inspired by posters of artist Anna Kulachek and HORT BERLIN.

Artist Anna Kulachek’s striking posters for Strelka Institute

Artist Anna Kulachek’s striking posters for Strelka Institute

Cinema (esp. Stanley Kubrick), fashion, ecology, and the digital world are some of her other interests, which propel her to develop new ideas and designs.

Key Brand Collaborations: Fred Perry, Nike Moscow, SNC Magazine, Adidas Russia, Badoo, Esquire Russia, Natura Siberica.

Do check Polina’s designs on her Instagram page. You are sure to love it!

Polina’s foray into Embroidered Patch Design:

In her last year at university, Polina participated in a competition to create a patch for a collaboration between the brand Adidas and her university- the Higher School of Economics (HSE).

Historically, the bomber jacket has been a symbol for student fraternities and a sign of being a part of an elite educational institution’s sports team. This clothing item is a great example of the connection between sports and student life. The idea to make a bomber as a creative project is a logical start to the partnership between the sports brand — Adidas — and HSE.

-Rachel Howard, the Brand Director of Adidas Russia

Polina drew 6 designs of the patches for the bomber jacket, with her first design winning the competition. As a reward, she won a trip to Germany to the Adidas headquarters in Herzogenaurach!

Polina’s 6 design entries for embroidered patches on bomber jackets for Adidas x HSE

Polina’s 6 design entries for embroidered patches on bomber jackets for Adidas x HSE

This stunning design won hands down

This stunning design won hands down


Check out the exciting behind the scenes video of Adidas x HSE bomber jacket contest here.

Embroidered patches for cycling race in collaboration with Fred Perry:

Enthused by her experience with embroidered patches, she designed a patch for a cycling race in Moscow, in collaboration with the brand Fred Perry.

Embroidered Patch Design for Fred Perry sponsored Cycle Race

Embroidered Patch Design for Fred Perry sponsored Cycle Race

Embroidered Patch for Fred Perry sponsored Cycle Race

Embroidered Patch for Fred Perry sponsored Cycle Race

This is how Polina’s Design Process looks like:

Polina's design process.jpg

Which tools and techniques does Polina use to design Embroidered Patches?

iPad Procreate for Graphic Design

iPad Procreate for Graphic Design

Polina uses Procreate app on her iPad Pro to work on designing embroidered patches.

Do not use small design elements while designing patches. Avoid overwhelming designs.
— Polina

Did Polina’s embroidered patch design inspire you to start designing your own patches? Let us know in the comment section below!

To order custom embroidered patches, get in touch with us at sales@gumtoo.ca. We also provide patch design services.

(Image Credits: Polina Parygina)


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