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Gumtoo Blog

  • How sponsoring brands can use temporary tattoos at marathons

    Singapore, a beautiful place with amazing and health conscious people. This is one of the topmost reasons of the spread of marathon culture here. Singapore, though a tiny mass of land on the global arena has much more to offer to people with the passion for running. People of all ages and walks of life show a sincere inclination towards walking and running. They are in a habit of walking and running daily, no matter what weather the next day might bring.

    standard_chartered_marathaon_customized_temporary_tattoos Standard Chartered Marathon, Singapore

    Owing to this interest of the general public, Singapore witnesses a galore of running events. The Colour Run being one of those fun-filled running events which has a definite potential to attract masses to the streets for a necessary health bites. The Color Run is 5K run organised with a theme “Take a 5K vacation in your city”. This year the event took place on the 20th and 21st of August at Sentosa Palwan Green with a Tropicolor Zone. Known to be “Happiest 5K on the planet”, the Color Run is a worldwide commemorating the festivity of joy and fitness. Lashed with a Super Cool after party featuring palm trees, bright colors, and tropical powders, Color Run provides a participant kit having the essentials of enjoying it to the fullest.

    colour_run_customised_temporary_tattoos_gumtoo Color Run

    Coming to the successful organisation of running events, sponsors play a vital role. They are the ones backing these events and helping out financially where needed. A lot of this help is mutual and comes in trade of the exposure and promotion the brand would get at the event. There can be more than one way to execute promotion, like banners, flyers etc. However, setting up a temporary tattoo booth is one of the best ways in which these brands could not only connect to the public in the most efficient manner but also add to the fun activity of the event. One can have custom temporary tattoos designed for the event which also has the brand name and logo on it. This booth can be set up at the entry of the event or at the finish line. People love to take remembrance out of these events and what can be more interesting than wearing it on the body!!!

    colour_run_singapore_custom_fake_Tattoos

    Talking about an actual implementation of this temporary tattoo booth, Haribo, the international manufacturer of sweet products like jellies and liquorice actually implemented this idea at the 2016 Color Run event. It had set up a counter for distribution of sweets alongside temporary tattoos. The customized temporary tattoos were manufactured by Gumtoo for using at the tropicolor event. It was bright and colourful, embarking a sense of happiness in everyone who applied it. Team Haribo was very much pleased with the kind of overwhelming response they garnered from the public.

    haribo_colour_run_custom_temporaray_tattoos Fun Haribo baskets with sweets and temporary tattoos at Color Run Singapore

    A running event is for fun and fitness. People like to cheer up, enjoy and have a frolic time. They are likely to avoid any extravagant things.

    Often credit card and financing companies are seeing sponsoring these events, hence it is obligatory for them to have a counter of their own. Everything falls in the correct place except for when they try to sell something. Point to be noted here is that they should try to promote their brand at running events not sell products because at such events it is the last thing one would like to do. Keeping temporary tattoo at counters, as evident from the Haribo example can just be the right idea to engage the public in brand promotion.

    The Singaporean culture of running benefits everyone involved in it and theme based running events are pretty exciting to watch out for.

    Come on Singapore --- Keep up the running spirits!!!

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  • Temporary Tattoos at Kids World Fair 2016

    About the Event

    Kids World Fair is the largest overall enrichment program in Asia, aimed at providing options and guidance along with fun filled activities to children aged 3 to 12 years. The government of Singapore in collaboration with its healthcare partners successfully organised the event from 2nd to 4th of September at the Suntec Convention Hall. It comprised of three Sections, targeting Overall kid development namely, Edu World, Health World and Fun World. The Event through its programs and activities also helped parents to understand their children in the easiest way, focusing on essentials like Education, Healthcare and of course a proper amount of Fun!

    Kids_World_Fair

    Kids_Temporary_Tattoos_Greefields_honest_Milk

    About Greenfields

    Greenfields Milk brand, since its inception in the year 1997 is known for delivering honest milk throughout Singapore. Its founders were acclaimed experts in agriculture from Australia and Indonesia. They are milk specialist with their own dairy farm. A whooping 5000 healthy number of elite breed of cattle comprises of Greenfields army. The company does conscious effort to provide pure and fresh milk to Singapore and nearby countries.

    Greenfields-Honest-Milk-Singapore

    Greenfields at KWF-2016

    At the Kids World Fair 2016, Greenfield was one of the exhibitors. It had set up an exclusive booth where it offered various fun filled activities like feed a Cow which was both entertaining as well as enlightening. Children were acquainted with cow-diet facts which make cow milk adequately nutritious and fresh. Greenfields also set up an instant temporary tattoo activity under its booth. The tattoo were custom made for Greenfields by none other than Gumtoo. These tattoos had Greenfield logo on them and proved to be quite an engagement for children. Kids are naturally attracted to tattoos, hence loved to apply them on their arms and cheeks.

    Temporary Tattoos: The kid attention magnet

    Speaking of Temporary tattoos, it can be an awesome idea to entangle kids and seek their attention. Through this healthcare brands can easily promote educational and healthy things to children. Not only this, they can also have an everlasting impression on the kid’s mind. And, a healthy habit induced at an early age tends to remain forever. For brands, customised temporary tattoos is one of the most affordable option for promotion. Hence, it is advisable to keep a chapter of temporary tattoos in marketing strategy of brands and products, especially at an event where kids are involved.

    Greenfields_temporary_Tattoo_for_kids_fair

    An Extended Brand Exhibition

    At Kid World fair, the temporary tattoo booth of Greenfields was a major hit amongst the kids. They had an ultimate fun and gala time feeding the cow while donning cow tattoos. The event was of three days, hence exhibitors had limited time to showcase their brands. However, Greenfields opting for temporary tattoo as promotional strategy did made sure that the brand was showcased to the audiences for an extra 3-4 days. This is no joke! It actually happened because the children went home wearing temporary tattoos and Gumtoo made temporary tattoo do not fade away for at least a couple of days.

    Temporary tattoo stickers are fun and always a success in alluring kids. Kids could easily open up and accept things if they attracted to it. Same is the case when it comes to brand promotion to children and hence indirectly to their parents. Greenfield spread its healthy milk and varied dairy products to target audiences with custom temporary tattoos and was able to garner easy and effective mass at the event.

    Kids_Temporary_Tattoos_for_events_singapore

    KWF-2016 taught parents to create an ideal world for children. Temporary tattoos, obviously made the knowledge grasping easy and light.

    Temporary tattoo designs – A mandate for promotions of Kid related brands!!!

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  • How Gumtoo creates custom tattoo designs for brands

    Temporary tattoos are fascination and liked by almost everyone. Customised tattoos are one step ahead of the normal ones, in a way that they can actually be a representation of one’s choices, moods, personality etc.

    Gumtoo offers a vast range to customised tattoos designed with consent and approval of the brand. Many brands often use temporary tattoos side by side during their promotional events and marketing.

    The designing and manufacturing of temporary tattoos for brands by Gumtoo is a refined step by step process. The steps are elaborated below:

    First expression of the client:

    The making of custom temporary tattoo is initiated by the background of product and use of tattoos by the client. They are asked to summarise the business following by their expectations with the tattoo to be used.

    For instance, AC Ryan, one of our clients, a Dutch brand which creates products for the music and entertainment industry, summed up its plan to use tattoos.  They were keen on using a fresh design, related to Karaoke for their new launched ‘Karaoke Sound Bar.’ The product was to be showcased in a prominent trade show at Singapore where the company aimed to attract the audience with temporary tattoos as icing on the cake.

    moment-wireless-karaoke-soundbar-gunmetal-black-2

    Design Requirements:

    Brands often have their creative team, which gives the pre-requisites of their requirements in the designs. They specify the key ingredients to be used in the art form which has to be manufactured and also tells about the final message which the tattoo must convey. As in the case of AC Ryan, they made it very clear that the promotional tattoo must contain Clients logo and a Karaoke Image. The custom design had to be vibrant as the theme set by them was ‘FUN.’

    gumtoo_temporary_Tattoo_design_requirements

    Proposal based on demand:

    Next is offering a blueprint on the basis of demand put up by the client. Gumtoo takes the client’s wishes on a very serious note and considers every minute detail while drafting tattoos. We often put up more than one proposal in front of the clients. For AC, Ryan Gumtoo came up with three exclusive design drafts which it tabled before them to choose from.

    gumtoo_fake_tattoo_design_proposal

    The final selection:

    Gumtoo believes in giving its customer a privileged experience. Hence, we consult them at every step and welcome suggestions for any changes. The final design thus is a pictorial representation of the customer’s thoughts about the tattoo. The following design was finalised by AC Ryan after we added their additional suggestions to it.

    final_temporary_tattoo_custom_design

    At, Gumtoo we believe in doing things the Customer’s way. ‘Celebrate Life with Gumtoo’ is our motto and we stand by it every single time. Right from the designing stages of the custom tattoo to the manufacturing ones, Gumtoo does make sure that fun never ends!!!

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  • Aviva Superfundae Festival: Engaging kids with Temporary Tattoos

    The fun begins with - Games, Gourmet, activities and of course kids!

    An amusement event like ‘Aviva Superfundae’ is the one to look forward when the intention of parents is to take a day off from the normal schedule of the child and at the same time teaching social values to them.

    Talking in particular about the event, which was set up in the spread out area of the Meadow at Gardens by the Bay was a superb example of not only engaging children but also their families. Superfundae, organised on the 4th of June 2016 was themed ‘All about Sunshine and Happiness.’ The date was suitably chosen for families to sneak a day out from their normal routine, keeping in mind June holidays.

    About the event:

    Aviva Superfundae had loads of fun and exciting surprises for families during this Singapore June holidays. It divided the attractions into mainly five zones; all of which are described below:

    • Circus Centre: This was the theme based section of Superfundae which consisted of Movie under the Stars and the Mega Candy canon. Movie under the stars was a relaxing movie watch while lying down on a picnic mat.
    • Speedy Zone: Navigating through this zone one can find super active activities like skate scooters or push bikes. Other family participative activities in this zone included Beer Dash, Double Daddy Dash, Ninja Quest, Milk Dash and Daddy Mommy Piggyback.
    • Pirate Island: This spooky and adventurous section had all watery entertainments. The treasure Boat and Craycarystray Water Play were some of the high demand attractions of the event.
    • Jungle World: This zone evoked the jungle party with balancing challenges like Squirrels and Acorns, mind and body activity like Numakiki Jungle Obstacle and trampoline activity like the Jump ‘n Grab.
    • Dream Castle: Kaboodle Play, Da little Arts School, Mosaic Workshop, JayJayJolly were attractions which marked the creative galore of Superfundae.
    • Baby Care Zone: Last but not the least, a sense of relief section for parents with infants, an area where they can change baby diapers and nurse them. This area even had a Johnson’s Baby Toddler Play Room.

    The Temporary tattoo Booth at Superfundae:

    Kids are known to have an unfading love for colourful tattoos. They not only wear them with pride but also adorn their stuff with temporary tattoos. Applying a tattoo is one skill which every kid wants to develop and flaunt. Superfundae, hence could not miss giving it a shot.

    Superundae Temporary Tattoos The event had a booth of temporary tattoos, consisting of custom temporary tattoos made by Gumtoo, exclusively for the event. This section offered bright and fun filled tattoos for all age group visitors. The following pictures offer a glimpse of the fun-filled tattoo booth:

    fun temporary tattoo booth singapore new york

    aviva_superfundae_singapore_fake_tattoo_booth

    Engaging kids at the Tattoo booth:

    Kids love to don tattoos, hence engaging them to a temporary tattoo booth is an activity which can show them the importance of teamwork and helping out.  With an easy tutorial of applying the tattoo, organisers can encourage kids to apply them to others, thereby invoking in them a sense of community work. This may sound vague but can prove a significant step towards building a positive tomorrow for kids.

    custom_tattoo_for_kid_event_singapore

    Temporary tattoos for kids, often are customised tattoos based on the event. The designs have to appeal to kids and more importantly must be suited for the event in which they appear.  Not only at fun events but temporary tattoos can be a way to involve kids in charity events. With a temporary tattoo booth at the place, children easily dissolve in the environment and contribute towards the cause in all possible ways.

    Get in touch with our team at sales@gumtoo.com if you want to setup a temporary tattoo booth for your next event.

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  • Play Lah! Celebrating Singapore's 51st birthday

    This year NDP occasion was highlighted with the Play Lah! Celebration at the Singapore EXPO- an event full of fun and frolic. The event was organised from 6th to 9th August of 2016.

    PlayLAH_Poster

    About the event

    The sprightful event kicked off in a jolly manner with loads of things to enjoy. It was suited for all age groups and above all entry was free. The organisers made sure that families have one of the best experiences of the year. In fact, the overall aim of the event was to contribute towards family and society bonding. It not only had games and fashion events but also showcased the journey of Singapore to the place it holds today in the world.

    Play Lah! The event was summarised primarily by four zones namely Play Zone, Learn Zone, Eat Zone and Bond Zone.

    The Temporary Tattoo booth

    custom temporary tattoo booth in Singapore

    Gumtoo is a pioneer in the field of temporary tattoos for events. Our company was honoured with an opportunity to create temporary tattoos for the celebration. The tattoo booth targeted both adults and children.

    The designs were selective. Adults had the option to choose from three henna designs whereas children had two options to choose from. The kids, as well as adults, were quite engaged with the proceedings of the tattoo booth activities.

    The henna tattoo designs customised for adults were fine art. It had an ethnic and classy look and people did flaunt them with subtle confidence. They wore the temporary tattoo on arms , backside of palm and neck  etc.

    The designs exhibited for kids were simple, one was a depiction of the national flag and another one with Play Lah written on it.

    henna temporary tattoo booth in singapore

    Image - Stepahine Jennifer from www.everythingis-art.com

    This event was organised under Bond Zone where kids helped their parents apply these tattoos and adults helped the children. Tattoos were primarily applied on arms, hands and cheeks. Kids donned their tattoos with pride and exuberance. The celebration spirit of the people was worth complimenting.

    Other attractions at the event

    Play Zone of 2016 Play Lah! Was bigger than 2015 consisting of sports events like F1 racing, kampong Village, Bounty Castle, Western Train etc. Bounty Castle, Western Train etc. Children were quite enthusiastic and chirpy enjoying these games.

    Singapore_Expo_temporary_tattoo_booth_in_Singapore

     

    Learn Zone was yet another interesting section which aimed at giving interesting knowledge to the people and kids. The national heritage Board and PA water venue are some of the many institutions involved in this interactive learning session.

    Eat Zone gave the visitors a treat of special food picked from the local streets of Singapore. The food was by all heart Singaporean, delightful and cherishable. Children were all in glee and happy with the food and parents were delighted that kids came more near to Singaporean food culture.

    Play_Lah_Food_Zone

    Bond Zone was the most special event of Play Lah! It focussed on activities which polish the family and society bonding thereby teaching kids to be empathic and humane. Apart from the temporary tattoo booth this zone also featured face painting, craft and recycling activities. The theme of this section was activities’ which kids and adults could do together.

    Overall, Play Lah! Amplified the spirits of family and friends bonding taking the all of us to a new level of fun. The Play Lah! has grown to a larger than life perception and returns every year with much higher expectations and of course the favourite Gumtoo temporary tattoo booth.

    Stay tuned Singapore!

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