We always knew Gumtoo would be fun, but did not know it is going to be so hard to have a lot of fun! Well, we don’t have tattoos on us and we never knew much about temporary tattoos about a year back. Actually, who cared before TATTLY!
But for many interesting reasons, we got involved into the idea of designer temporary. Firstly, it was about designs. Illustrations are generally the kind of WIP stuff you would love to be waking up to, they are refreshing (the good ones)! So we loved the idea of working on a business that revolves around designs. Secondly, it was about South East Asian exotic beaches & the buzz of travel, so we really thought, there is a great fit for the product.
We looked around for temporary tattoos in brick and mortar shops, but as you would know these shops sell temporary tattoos as commodities. Back in Jan 2012, we got super excited about launching our first venture. There were quite a few major roadblocks...
- No knowledge about designers & how they work
- No knowledge about tattoo logistics
- We were in a rigorous full time corporate jobs
Please read on to see how we eventually opened Gumtoo!