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Custom Tattoos

  • Ang Pao Temporary Tattoos

    The Chinese New year is a celebrated festival throughout the world. It is widely circulated as the “Spring Festival.” The festival as evident from its name marks the start of the Chinese calendar. The celebrations start from the New Year eve with the lighting of the traditional Chinese lantern. Chinese people have given the world the art of traditionally made lanterns which are beautiful and in this age used in almost every part of the world. It is an auspicious day for the Chinese community and a time to start afresh leaving the past behind. This January 28 is the day which will mark the start of the Chinese year; a rooster year. For the people of China, spring festival is the most important festival of the year and they have a line of rituals to perform during this celebration.

    ang_pao_custom_temporary_tattoos_CNY

    Ang Pao is one such ritual which is practiced by the Chinese community during the CNY celebrations. In English Ang Pao translates to “Red Envelope” and the tradition is to hand over money in red envelopes to young and unmarried people by the old and married ones. Now, red is the color of prosperity and good Luck in the Chinese culture. It is the color which represents China outside of China. This affiliation towards red by the Chinese makes the color a must for any special occasion, be it a baby shower, wedding or even New Year. The money inside the envelope ends with an even digit and does not include the number four in it.

    ang_bao_with_temporary_tattoos_for_kids Source: http://whatsayyouvanilla.blogspot.sg

    Gumtoo decided to make this tradition even more exciting and lucrative for the younger generation. Tattoos are eventually loved by children of all age groups and Gumtoo decided to project this love along with these red envelopes which were handed over to them. This time we have come up with tattoos inside of red envelopes which could be used by elders to shower blessings on the younger ones. The tattoo-clad packets would be well received by the children and they will have double reason to rejoice; money which makes everyone happy and a tattoo which is a child's favourite. This engagement of kids makes sure that they are attached to their roots and near to their ethnic tradition.

    ang_pao_customized_temporary_tattoo_CNY

    Above was an in a general way to offer fun and engagement to children but Gumtoo has come up with a larger picture for the corporates of Singapore. Brands can take this way as an opportunity to have the odds in favor of them. They can back the tattoo giving inside red envelopes by sponsoring them and having their brand logo printed on the tattoo. By means of this Brands can reach more near to the common mass and as it is well said,” close to sight is close to mind.” Tattoo offering can drive a lot of audience to the red envelope and thus more attention to the brand.

    ang_pao_customised_temporary_tattoo_singapore

    Gumtoo is helping brands create a greater reach with its reliable and smart temporary tattoos. We invite more and more corporates to try the concept and make CNY a more memorable one.

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  • How clothing brand Whistle and Flute is using temporary tattoos to WOW the kids

    Whistle & Flute is famous kids Wear Company which believes in designing innate clothing lines exclusively for kids rather that opting for a smaller version of adult clothing. The owners Miranda and Ryan, both designers started off with a vision to provide kids their unique style of appearance. Each and every aspect right from fabric selection to original artwork is taken care at the company.

    Whistle & Flute designs are deeply influenced by the likes and dislikes of kids. Even more, they are consistent with the same characteristics in the marketing department. W&F, always finds a way enough attractive, to sell their clothing to children. This time the offer was custom temporary tattoo sheets by Gumtoo. For the latest promotions, the Canadian brand had pre-ordered these sheets with tattoo designs which focus on their brand identity.  The temporary tattoo designs reflected the exclusive designs by the brand and were launched keeping in mind that kids would love to wear their favourite brand on their skin. However, adding to the marketing strategy, they gave away sheets to those customers whose orders were of $75 or beyond.

    The idea of promotions using temporary tattoos is a time tested one for attracting little ones. Tattoos are worn by children with utmost delight and they love to flaunt it on their bodies. On a serious note, having a tattoo is a matter of pride for child in his gang, and with a tattoo depicting a favorite brand one can imagine the happiness of the child. The kind of response which W&F garnered, both during and after promotions was overwhelming. They were showered with praises and love even on the social networking sites by the moms who were gifted these tattoos.  Some Instagram snapshots are pasted below:

    This is just a case of kids focussed clothing brand. Further, any brand can order their custom made temporary tattoos anytime from Gumtoo as it would a better idea to connect to their target audiences.  This is so because temporary tattoos are one of those tiny things which are loved by people of all ages.  Cost effectiveness is yet another reason to go for brand promotion through tattoos. The procuring cost for customized temporary tattoos is very less as compared to other gifting articles used for brand promotion. Hence, the customer need not pay much to grab the tattoo gifts as in case of W&F it was just &75. Eventually, companies with low budgets can also opt for such promotions and that too without getting overloaded.

    Conditional distribution of tattoos as done by W&F is just one way to use them for promotion. Brand can even chalk out some other creative ideas like contest etc.  to use tattoos for promotion. The quality of tattoos manufactured by Gumtoo is at par with international standards hence they are safe for all age groups. Also we provide assistance related to tattoos to our clients at any point of time during the event.

    Let your brand spread wings with temporary tattoo assisted promotions!!!

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  • How sponsoring brands can use temporary tattoos at marathons

    Singapore, a beautiful place with amazing and health conscious people. This is one of the topmost reasons of the spread of marathon culture here. Singapore, though a tiny mass of land on the global arena has much more to offer to people with the passion for running. People of all ages and walks of life show a sincere inclination towards walking and running. They are in a habit of walking and running daily, no matter what weather the next day might bring.

    standard_chartered_marathaon_customized_temporary_tattoos Standard Chartered Marathon, Singapore

    Owing to this interest of the general public, Singapore witnesses a galore of running events. The Colour Run being one of those fun-filled running events which has a definite potential to attract masses to the streets for a necessary health bites. The Color Run is 5K run organised with a theme “Take a 5K vacation in your city”. This year the event took place on the 20th and 21st of August at Sentosa Palwan Green with a Tropicolor Zone. Known to be “Happiest 5K on the planet”, the Color Run is a worldwide commemorating the festivity of joy and fitness. Lashed with a Super Cool after party featuring palm trees, bright colors, and tropical powders, Color Run provides a participant kit having the essentials of enjoying it to the fullest.

    colour_run_customised_temporary_tattoos_gumtoo Color Run

    Coming to the successful organisation of running events, sponsors play a vital role. They are the ones backing these events and helping out financially where needed. A lot of this help is mutual and comes in trade of the exposure and promotion the brand would get at the event. There can be more than one way to execute promotion, like banners, flyers etc. However, setting up a temporary tattoo booth is one of the best ways in which these brands could not only connect to the public in the most efficient manner but also add to the fun activity of the event. One can have custom temporary tattoos designed for the event which also has the brand name and logo on it. This booth can be set up at the entry of the event or at the finish line. People love to take remembrance out of these events and what can be more interesting than wearing it on the body!!!

    colour_run_singapore_custom_fake_Tattoos

    Talking about an actual implementation of this temporary tattoo booth, Haribo, the international manufacturer of sweet products like jellies and liquorice actually implemented this idea at the 2016 Color Run event. It had set up a counter for distribution of sweets alongside temporary tattoos. The customized temporary tattoos were manufactured by Gumtoo for using at the tropicolor event. It was bright and colourful, embarking a sense of happiness in everyone who applied it. Team Haribo was very much pleased with the kind of overwhelming response they garnered from the public.

    haribo_colour_run_custom_temporaray_tattoos Fun Haribo baskets with sweets and temporary tattoos at Color Run Singapore

    A running event is for fun and fitness. People like to cheer up, enjoy and have a frolic time. They are likely to avoid any extravagant things.

    Often credit card and financing companies are seeing sponsoring these events, hence it is obligatory for them to have a counter of their own. Everything falls in the correct place except for when they try to sell something. Point to be noted here is that they should try to promote their brand at running events not sell products because at such events it is the last thing one would like to do. Keeping temporary tattoo at counters, as evident from the Haribo example can just be the right idea to engage the public in brand promotion.

    The Singaporean culture of running benefits everyone involved in it and theme based running events are pretty exciting to watch out for.

    Come on Singapore --- Keep up the running spirits!!!

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  • Temporary Tattoos at Kids World Fair 2016

    About the Event

    Kids World Fair is the largest overall enrichment program in Asia, aimed at providing options and guidance along with fun filled activities to children aged 3 to 12 years. The government of Singapore in collaboration with its healthcare partners successfully organised the event from 2nd to 4th of September at the Suntec Convention Hall. It comprised of three Sections, targeting Overall kid development namely, Edu World, Health World and Fun World. The Event through its programs and activities also helped parents to understand their children in the easiest way, focusing on essentials like Education, Healthcare and of course a proper amount of Fun!

    Kids_World_Fair

    Kids_Temporary_Tattoos_Greefields_honest_Milk

    About Greenfields

    Greenfields Milk brand, since its inception in the year 1997 is known for delivering honest milk throughout Singapore. Its founders were acclaimed experts in agriculture from Australia and Indonesia. They are milk specialist with their own dairy farm. A whooping 5000 healthy number of elite breed of cattle comprises of Greenfields army. The company does conscious effort to provide pure and fresh milk to Singapore and nearby countries.

    Greenfields-Honest-Milk-Singapore

    Greenfields at KWF-2016

    At the Kids World Fair 2016, Greenfield was one of the exhibitors. It had set up an exclusive booth where it offered various fun filled activities like feed a Cow which was both entertaining as well as enlightening. Children were acquainted with cow-diet facts which make cow milk adequately nutritious and fresh. Greenfields also set up an instant temporary tattoo activity under its booth. The tattoo were custom made for Greenfields by none other than Gumtoo. These tattoos had Greenfield logo on them and proved to be quite an engagement for children. Kids are naturally attracted to tattoos, hence loved to apply them on their arms and cheeks.

    Temporary Tattoos: The kid attention magnet

    Speaking of Temporary tattoos, it can be an awesome idea to entangle kids and seek their attention. Through this healthcare brands can easily promote educational and healthy things to children. Not only this, they can also have an everlasting impression on the kid’s mind. And, a healthy habit induced at an early age tends to remain forever. For brands, customised temporary tattoos is one of the most affordable option for promotion. Hence, it is advisable to keep a chapter of temporary tattoos in marketing strategy of brands and products, especially at an event where kids are involved.

    Greenfields_temporary_Tattoo_for_kids_fair

    An Extended Brand Exhibition

    At Kid World fair, the temporary tattoo booth of Greenfields was a major hit amongst the kids. They had an ultimate fun and gala time feeding the cow while donning cow tattoos. The event was of three days, hence exhibitors had limited time to showcase their brands. However, Greenfields opting for temporary tattoo as promotional strategy did made sure that the brand was showcased to the audiences for an extra 3-4 days. This is no joke! It actually happened because the children went home wearing temporary tattoos and Gumtoo made temporary tattoo do not fade away for at least a couple of days.

    Temporary tattoo stickers are fun and always a success in alluring kids. Kids could easily open up and accept things if they attracted to it. Same is the case when it comes to brand promotion to children and hence indirectly to their parents. Greenfield spread its healthy milk and varied dairy products to target audiences with custom temporary tattoos and was able to garner easy and effective mass at the event.

    Kids_Temporary_Tattoos_for_events_singapore

    KWF-2016 taught parents to create an ideal world for children. Temporary tattoos, obviously made the knowledge grasping easy and light.

    Temporary tattoo designs – A mandate for promotions of Kid related brands!!!

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  • How Gumtoo creates custom tattoo designs for brands

    Temporary tattoos are fascination and liked by almost everyone. Customised tattoos are one step ahead of the normal ones, in a way that they can actually be a representation of one’s choices, moods, personality etc.

    Gumtoo offers a vast range to customised tattoos designed with consent and approval of the brand. Many brands often use temporary tattoos side by side during their promotional events and marketing.

    The designing and manufacturing of temporary tattoos for brands by Gumtoo is a refined step by step process. The steps are elaborated below:

    First expression of the client:

    The making of custom temporary tattoo is initiated by the background of product and use of tattoos by the client. They are asked to summarise the business following by their expectations with the tattoo to be used.

    For instance, AC Ryan, one of our clients, a Dutch brand which creates products for the music and entertainment industry, summed up its plan to use tattoos.  They were keen on using a fresh design, related to Karaoke for their new launched ‘Karaoke Sound Bar.’ The product was to be showcased in a prominent trade show at Singapore where the company aimed to attract the audience with temporary tattoos as icing on the cake.

    moment-wireless-karaoke-soundbar-gunmetal-black-2

    Design Requirements:

    Brands often have their creative team, which gives the pre-requisites of their requirements in the designs. They specify the key ingredients to be used in the art form which has to be manufactured and also tells about the final message which the tattoo must convey. As in the case of AC Ryan, they made it very clear that the promotional tattoo must contain Clients logo and a Karaoke Image. The custom design had to be vibrant as the theme set by them was ‘FUN.’

    gumtoo_temporary_Tattoo_design_requirements

    Proposal based on demand:

    Next is offering a blueprint on the basis of demand put up by the client. Gumtoo takes the client’s wishes on a very serious note and considers every minute detail while drafting tattoos. We often put up more than one proposal in front of the clients. For AC, Ryan Gumtoo came up with three exclusive design drafts which it tabled before them to choose from.

    gumtoo_fake_tattoo_design_proposal

    The final selection:

    Gumtoo believes in giving its customer a privileged experience. Hence, we consult them at every step and welcome suggestions for any changes. The final design thus is a pictorial representation of the customer’s thoughts about the tattoo. The following design was finalised by AC Ryan after we added their additional suggestions to it.

    final_temporary_tattoo_custom_design

    At, Gumtoo we believe in doing things the Customer’s way. ‘Celebrate Life with Gumtoo’ is our motto and we stand by it every single time. Right from the designing stages of the custom tattoo to the manufacturing ones, Gumtoo does make sure that fun never ends!!!

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